Microsoft Surface to be distributed through Suning stores in China [Updated]

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The much predictable launch of the Microsoft Surface tablets is less than xx days away. And so far, word is that the product volition only be sold through Microsoft'due south ain retail stores. Alternative retailers remains largely guesswork. If that'due south the only destined distribution channel, information technology means relatively limited availability for Americans, and a big cherry "no way" to anybody elsewhere.

According to latest leaks from Chinese site WPDang though, the state of affairs will non be that bad. At least in Prc, Surfaces will be sold through Suning (reads "soo-ning"), one of the country'southward leading consumer gadget retail chains.

If true, the story makes Suning the first known 3rd-party distributor of Surface tablets. The chain has all-encompassing achieve in China, plus a dandy relationship with Microsoft every bit information technology was selected every bit the primary distributor of Windows Phone devices. Dorsum in May 2022, Suning'due south president went to Redmond to palaver with Steve Ballmer about potential cooperation on Windows and Windows Phone products. Evidently Surface is role of it.

The reasoning goes like this: if it could happen here, it could happen elsewhere. For those whose country isn't fortunate enough to be covered by Microsoft's ain retail network, please keep an heart on your local leading gadget sellers--there's a good chance they are going to deport Surface.

Speaking of distribution, availability and market coverage, there's some interesting note I would like to share with everyone:

Microsoft's new store in New York (Huntington Station) versus...

...The but Microsoft offline "flagship store" in Prc I know of. A true disgrace.

If Microsoft wants any availability in this market, they just Accept TO turn to somebody.

Readers, if yous have heard nearly Surface availability through your local distributors, or have funny snapshots of your local Microsoft store, please don't hesitate to share.

Update:

A Windows Phone app discovery service "WindowsPhone应用推荐" just revealed on the social media site Sina weibo that that they've got hold on a Suning staffer grooming canvas. Co-ordinate to the pic, Suning employees just had a Surface sales training session nigh 12 hours ago. This makes the rumor even more than credible. The guys at WindowsPhone应用推荐 is now trying to uncover Suning'south pricing.

Source: WPDang, WindowsPhone应用推荐

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Source: https://www.windowscentral.com/microsoft-surface-be-distributed-through-suning-stores-china

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